NAOMI WOLF:
♪ - Naomi Wolf (1991) said it would help gain more readers of both sexes as erotic images of models are used, either male or female. http://naomiwolf.org/
♪ - She states women have been conditioned by the patriarchal society to want to look like models.
♪ - Naomi Wolf created a book called 'The Beauty Myth' to tell everyone how a woman feels about herself when magazines are feeding insecurities about not being thin. Magazine companys and newspapers do thi sby having almost or nude, sexy-looking posed, gorgeous, thin and airbrushed models being posed as a source to grab the readers attention - whihc are commonly men when a female is posing - so that when the majority of the women looking at these photos they pick faults with themselves, as they compare themselves with the models being posed.
♪ - It is also culturally assumed that men needed visual asousal where as women are more concerned with the emotional aspects.
♪ - Also, suggesting that female sexuality is replaced by the means of beauty, and showing that women are putting themselves in competition with each other is often positioned against one another, yet women don't see their bodies as a source of pleasure.
USES AND GRATIFICATIONS:
This suggests that the audiences actively use media products and magazines to meet some of the needs identified. Magazines may be used by the audience to compensate for the lack of self-esteem or social success, as an example of the girls’ teenage lifestyle magazines, which address the audience as a ‘best friend’ rather than an authority figure.
McQuail, Bulmer and Brown (1972) defined four major areas of need which the media in general seek to gratify:
- Personal Identity – where people can relate to my cover story.
- Surveillance – people can use my magazine to retrieve information about topics they’re interested in.
http://www.uky.edu/~drlane/capstone/mass/uses.htm
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