The film trailers which I have analysed and looked at on Youtube all pursue the same purpose, consuming similar conventions in order to portray the horror genre, of which they all embrace. Some of the common conventions which I accredited were:Inclusion of film institution logos, most likely one or two companies.Fast pace editing towards the end of the sequence, using specifically straight cuts, to create tension and suspense.
Representation of victims portrayed within the narrative stage known as ‘struggle’ suggested by theorist Vladimir Propp.
It is essential for the narrative stages known as ‘Return and Recognition’ also suggested by Propp, to not be included within the trailer as the storyline will be given away. The use of this create enigma and adds tension, supporting the horror genre.
The inclusion of credits such as tag lines, endorsements and the use of famous/successful actors/actresses or directors/producers involved with the film, used to create hype for the current film and heighten expectations, as well as used to persuade the target audience.