Monday, 15 March 2010
- A4 Portrait.
- A4 Portrait.
- A3 Lanscape.
I added the 'splats' to the contents and article to match in with the magazine cover, not only does it give the magazine it's own uniqueness but it gives the magazine a set theme. Yet it takes away the boldness of the plain background and gives it a better look.
I also changed quite abit on the contens page too, just so it looked more professional.
n what way does your media product use, develop or challenge forms and conventions of real media products?
In the preparation of my media product - which was to create a music magazine front cover, contents page and an article, all based on the Indie music genre, I had to guarantee my final product realistic so it would be able to sit on the shelves alongside other major monthly magazines. Consequently I carried out some research of other products and into my potential target audience, 15-25 year olds. My main target audience is female, but I would like to appeal to males too.
Furthermore, having all the text justified and in a specific layout helps the audience just look at exact areas on the page, such as ‘big quotes’, bold writing, the font type, the font size and the story hooks used, often used in ‘Q’ magazines. I broke this convention by placing them all down the left hand side of the cover. I used an asymmetrical cover layout. These all help the naked eye focus on that area where the magazine has emphasised to draw in attention. On the cover the story hooks aren’t straight, but are justified to the left hand side of the cover. Using bold writing for the story hooks emphasises them so that the reader spots the catchy hooks without delay. I justified the layout of the cover so that the image of the model was in front of the title. I did this because people are meant to know the name of the magazine whether or not it is partially covered or not. Magazines such as Blender (2007), NME (2009) and Vibe (2007) use this convention.
The barcode, the price and the date of the issue are all based on front cover conventions too. Using a ‘regular’ price of £1.95 was chosen by the niche market audience. They chose this cost through the questionnaire I handed out, and they thought that £1.95 was the perfect, yet, regular price to pay for a magazine of this type.
I kept to the colour scheme and typical conventions of a magazine’s contents page, yet made it my own. I did this was by using a layout that was simple yet unique; I also used new images of Josie (the cover girl model) in the same clothes, just so she wasn’t in the same pose on the contents too. I used columns on the contents which almost every magazine uses, whether it is one, two or three. I have the magazine website on the contents page too, which is common in the age of web 2.0 for magazines to have a website so readers can interact with the publication, which gives the magazines more reputation, if people ever wanted to go on the website. I added an editor’s message to the contents page, to let the reader know a little more about the magazine – this is something I’ve seen in other magazines like ‘Uncut’.
The justification of the text is aligned to the right hand side. In the main article section of the contents page, a funkier writing font is used - ‘Baby Kruffy’ - this is to grab the readers attention as it is cooler than the normal ‘Century Gothic’ used on the left hand side of the page, which is used to list the smaller stories inside the magazine.
I also found in magazines such as Blender (Aug 2007) the cover girl featured in the main article of the magazine., so, I used my cover girl as the main feature article too, to stick with the common convention in a magazine. The article I created could be seen as quite inspirational as it is based on an up and coming celebrity who has had to chose her security and her welfare over her new found career as a lead singer in a newly famous indie band, which is becoming the new genre in the charts today. This acknowledges a heroine-like character and shows ‘Jane Lynxx’ in a positive light. Although my article is sympathetic and world encourage my readers to aspire to be like her, it shows some of the pitfalls of fame.
Bauer media publishes worldwide, with an approximate empire 282 magazines in about 15 countries. They work closely with their customers to develop new solutions which make a difference within their business, just like I have by using a questionnaire to find out the customers needs and then acted upon it. (http://www.bauer.co.uk/aboutbauer) I would be widening the market for them, which will offer them an opportunity to expand their audience into a new market of 15 – 25 year olds. With Bauer I would be widening their portfolio. Also publishers from other retail magazines such as Blender’s:
Dennis Publishing (http://www.dennis.co.uk/dennis_site/about/dennisgroup.php) I’m sure would publish my magazine. As I am sure my media product would get far in the current market if it was published by one of these famous publishers, I know this because ‘Q’ and ‘Blender’ are very popular magazines now and feature their own style and ideology. However, I know my magazine is different and unique which would open up a different type of market bringing originality and interest in which my income could come from being a unique type of magazine; where hopefully a lot of the public would purchase it rather than other top magazines on the shelves in the shops now. This is because it features the stories that real media products have such as events that are happening at the moment, exclusive interviews, chart lists, articles and other extras in the magazine. But the income would come from the unique images and style on the cover, which would draw in the audience population and gain a good reputation for the magazine, which would then give a better status for the publisher as I have widened the niche market and would have created another unique magazine to add to their empire. Seeing as my magazine is aimed largely at females, I claim that I would be opening a new niche market because most music magazines today, for this age-group are aimed at men. The fact that I have produced a magazine suitable for a nationwide niche audience who like indie music, as opposed to a magazine with a very specific localised audience would help widen Bauers audience. http://www.bauermedia.co.uk/Press-Office/Magazine-Covers/ in this link are some of the magazine covers they’ve published.
Name: Sophie Handy
Occupation: Full-time student.
Why would she read this product: I sense my music magazine would hit an audience of the upper teenage working class population, interested in the latest music. I am aiming largely at a female target audience – but I hope by my colour scheme and the fact that the males are more likely to be interested in this sort of music and backgrounds – that it will appeal to males too. Someone with an office job would buy this magazine against others on the shelves, maybe with an interest in chart music and attends the latest gigs around the country. Someone with a peaceful night time, time to chill or relax and read a magazine – like the one I have produced, and a lot of spare time on his hands, other than the time spent at the latest music band gigs and at his job. Maybe even a fit and active man, around the age of 20-25.
When planning how to create a typical, modern music magazine, I had to find out what the target audience wanted.
Another theory I exploit is Uses and Gratifications. This suggests that the audiences actively use media products and magazines to meet some of the needs identified. Magazines may be used by the audience to compensate for the lack of self-esteem or social success, as an example of the girls’ teenage lifestyle magazines, which address the audience as a ‘best friend’ rather than an authority figure.
Magazines always exploit the theory of uses and gratifications because the target audiences they’re aiming to gain, will identify (though most of the time its wishful thinking) with the lifestyle it promotes. Marjorie Fergusons theory (1980) identified four types of facial expression in the covers of magazines found on the shops shelves today. I think his theorem best covers my magazines stylistic features due to the fact my model isn’t sexually posed, but looks quite invitational. http://lauraarobinsonn.blogspot.com/2009/11/majorie-fergusons-theory.html
McQuail, Blumler and Brown (1972) defined four major areas of need which the media in general seek to gratify, including:
- Personal Identity – people can relate to my cover story, and will buy it because they feel some sense of belonging because the magazine involves them by featuring a genre of music they feel important to them.
- Surveillance – people can use my magazine to retrieve information about topics they’re interested in. Like from a contents page.
Also Davis et al. and Julianne Dickey convey how they take the traditional stance that images of women are dominated by the male gaze – the masculine view of female beauty – and the female form is objectified for the male pleasure, giving a very narrow definition of femininity. Such theorists are also critical of the media industry being run by the masculine view. For example: most photographers are male – and I went along with this convention of using an attractive model, but tried to empower her by posing her photographing those ‘gazing’ at her.
I enjoyed using the digital camera and the tripod as I experimented with diverse camera shots, such as – medium shot, medium close up, and long shot – and angles, such as low angle and high angle, to show social class and superiority.
To cut out the image of the model on my front cover from the background she was on, I used the normal lasso tool which helps by clicking specific points around an image. Photoshop will draw straight lines from point to point as you continue to click on the canvas. I then used ‘Delete’ to undo a point and try again. This tool is not ideal for cutting out really difficult images, but is good for accuracy as you click where you want cut out.
I made a negative strip from scratch. I drew out every single square around the edge of the negative strip by using the square shape tool. I then drew the background as a bigger box than the images then placed all the little white squares around the edge, to make it look like a negative strip from a photo shoot. Furthermore, I added in the images and made them all the same size so it didn't look odd. However, I changed the brightness of the photographs and the saturation so the images where dark and black and white. I did this to make it look like they were negatives from a camera. Then, I fixed all the layers together so the piece was a whole, and then could move everything around as one layer, rather than 70 little ones.
On the cover, I used a splatter brush to create the ‘ink print’ marks on the background, I downloaded this brush off of the internet; I used the technique/process of whitening the hair of the model and her skin by using the dodge tool.
The blog I created allowed me to take advantage of web 2.0 to become a producer of a media artefact with an internet audience of millions who can comment and post about my work. I combined text and images to explain the ideas and processes behind my magazine which can be found on my blog. Using the blog meant that I can layout our plans and show my annotations and it can be viewed by the public, who can provide feedback.
Looking back at my amateur preliminary task I feel that I’ve progressed a lot. My imagination, publishing and photography skills have improved and I have a much deeper understanding of how to produce a professional product on Adobe Photoshop for a selected genre, age range and target audience. I also feel confident in representing my views about design. I also can see the difference in professionalism between the two products and I can now see how I could have made the preliminary product better by gaining some more knowledge or practise on Photoshop. My research skills have advanced, as I analysed magazines and understood the conventions they used to attract their target audience, like specific colours, fonts and models to communicate a particular message to them. I have understood the importance of audience research by creating a questionnaire and this helped me find their needs, so, I could accurately target my magazine to meet the audience’s needs and produce one that could compete on the shelves ‘NME’. From my study of other music magazines and their conventions, I learned that a magazine should not be too busy, as when there is too much to look at it takes the attention away from the main purpose of the magazine, which is for a reader to actually look inside, yet it should be attractive and eye-catching enough to stand out from the crowd of the mass of other music magazines that are on the shelves today. Furthermore, my knowledge of writing in a journalistic style has improved and I’ve very much enjoyed the challenge of completing my production of a ‘real media artefact’ for a deadline. I’ve moved on from producing pages for a magazine with an extremely localised niche audience to planning, researching and producing a magazine aimed at a wider – national – niche audience that can compete in the market with existing products such as ‘NME’, ‘Blender’ and ‘Vibe’.
The photographers had a smashing success in 2008 with ‘Shameful Nightmare’ only for their success to be turned on its head, and now they’ve split.
After the tragic split of legendary band The Photographers, an event for which she herself is responsible, Jane Lynxx admits that her thoughts are no longer looming over the carcass of the band or her brother, James Lynxx. Jane said the following on the matter: “I’m having a good time trying to become an actor, and the support from my fans has been great. I’m looking forward to doing my own thing, bringing out my own music. I’m glad that’s what people want to hear. I am not thinking about much else, The Photographers or James; I’m just having a good time.”
The so-called ‘unbreakable’ bond between Jane and James has been broken. The major fall out was all down to James’ corruption to Jane and the band.
The pitiful oxford graduate - who made no secret of announcing his emotions about sister Jane, left her feeling low and such a lack of self esteem. He broadcasted to paparazzi secrets of Jane’s past, and said she had “a negative attitude towards the band from day one, no wonder she is going solo, because it had always been all about Jane since she was little”, in an argument last week. This left Jane indignant and distressed.
All Jane had to say about the baleful matter was "You've opened an unnecessary can of worms. For all you are my brother I shall never speak to you again, after all I’ve done for you. You’ve just gone and stabbed me in the back. I am deeply offended by what you said to me. For what it is worth, it’s not even true. If you had one thing to back up what you were saying I'd be interested but you don't.”
Subsequent to catastrophe, Jane has formerly left the band – The Photographers, and not only for the reasons which her brother stated. “There’s always two sides to every story”, Jane affirmed.
Jane Lynxx the lead singer has gone solo. When Jane was asked a couple of months previous to the split what she thought of the bands future, she told Coda “Everything is all in context. There aren't any new songs currently out because we don't write music just for the sake of it. At the same time, tomorrow maybe we will. We will stop being The Photographers when it stops being fun. Currently, we're are looking in to doing a tour for Charlie’s 10th anniversary, which will be amazing.” So where did it all go wrong?
The paparazzi; this is what drove Jane to the very edge. Hoping to get any tiny detail of gossip from Jane’s housekeeper, two paparazzi accosted Laya (Jane’s housekeeper) at a taxi rank, offering her £9,000 for bits of information on the band’s new album, gossip within the band and her home life. Other paparazzi camped outside Jane’s house, photographing her coming and going with her children. Jane chokingly told Coda “One wonders which tabloids in this country would actually buy photos of a mother taking her young boys to school on a daily basis.” Also, that she used to sit in the darkness of her own home, shamefully hoping for her fiancé – Actor Byran Greenburg – to arrive home from his shootings of One Tree Hill so she could just relax in safe hands. After asking Jane why this made her leave the band, she replied “You as a journalist yourself, would know what it is like to follow someone around insignificantly, day and night, just to make a living [sighs]. Whilst on the other hand none of you realise the danger and terror you put someone through, stalking them. The pressure of having stalkers, paparazzi, animosity in the band, and weak links in your personal life just pushed me to the brink and that is why I gave up. The band weren’t getting on as well, everyone apprehended the friction”.
Jane is moving on from all of this paradoxical nonsense and starting from square one again. “Soon I’ll be back at the top, where I’ll have proven to myself and others that all I needed was time, space, something else other than friction and bickering.” Jane quoted, chirpily. The next phase of The Photographers - without Jane Lynxx, is yet to be announced. There is nothing on their calendar so far for 2010. The next major benchmark for the band will be in 2011. Where they will be playing in January 2011, which will mark the 10th anniversary of when Charlie joined the band in 2001.
♪ - Select the Lasso Tool on Photoshop. The lasso tool creates a custom, free-hand selection. It is usually used to cut out, or select specific sections of a pre-existing picture. Access the lasso tool by clicking on the icon located on the tool bar, or press the keyboard shortcut L.
♪ - The normal lasso tool : helps by clicking specific points around an image, Photoshop will draw straight lines from point to point as you continue to click the canvas. Use Delete - Del to undo a point and try again. This tool is not ideal for cutting out difficult images.
♪ - Polygonal lasso tool : Holding shift while clicking with the polygonal lasso tool creates straight lines and 45 degree angles. This is a handy tip to create specific shapes like diamonds, rectangles, or triangles. Photoshop will draw in straight lines from point to point as you click around the image.
♪ - The magnetic lasso tool : This tool works best when there is a huge contrast between objects in the foreground of the photo or objects in the background. Simply click near the a high-contrast edge and the lasso tool snuggles right up against the edge as you drag the mouse cursor along the line of contrast.
♪ - I used the normal lasso tool as i find it is much more accurate for me and this is how i cut out my image of josie from the original background she was on. Then i edited her by brightening the brightness and contrast on the image.
♪ - I drew out every single square around the edge of the negative strip by using the square shape tool.
♪ - I drew the background as a bigger box than the images then placed all the little white squares around the edge, to make it look like a negative strip from a photoshoot.
♪ - I added in the images and made them all the same size so it didn't look odd.
♪ - I changed the brightness of the photographs and the saturation so the images where dark and black and white. I did this to make it look like they were negatives from a camera.
♪ - I fixed all the layers together so the piece was a whole, and then could move everything around as one layer, rather than 70 little ones.
CHANGING THE IMAGE:
♪ - I cut Josie out using the Lasso tool (described above).
♪ - I then placed her onto a white background to show you the difference between the two images. The original is placed on the right and the edited image on the left.
♪ - I added contrast and used a high brightness on her to make her much lighter. I did this to emphasise her eyes.
♪ - When i cut Josie out i made her appear skinnier than she actually is, this is commonly used in modern day magazines in nowadays.
♪ - I also used the dodge tool on Photoshop which lightens the pixels you paint. it also improves the exposure of your photo and brings out detail; it directs your viewers attention through creative use of highlights and shadows; and creates impact by adding dramatic highlights and shadows. Which is very good for emphasising.
♪ - These are the different splats i experimented with.
♪ - On my front cover, contents and article, i decided to use a mixture of them, in different eye catching colours, to give a unique appearance to the magazine cover.
♪ - I thought the splatters on a white background was more effective.
♪ - I used the luminous colours as they stood out more.
♪ - This was my final front cover of the music magazine.
♪ - I used brushes to create the ink splatters in the background.
♪ - I outlined Josie to give a more Indie feeling. it also emphasises her, and alerts more attention to her.
♪ - I boxed 'Jane Lynxx: Going Solo :(' because this is the feature article, and this is the article the cover girl is supporting.
♪ - I created a bar at the top with some featuring information in because this is a typical convention of magazines in nowadays. It can either be at the top of the cover or the bottom. Like in Kerrangs magazines. CLICK HERE
♪ - I changed the image due to the fact the other one was slightly blurry. I like this one as she has a better stance and also she has a prop, making it more interesting.
♪ - I changed the colour scheme a little although i still kept it blue tones.
♪ - I added a barcode, price, date, and website. As these are typical conventions of a front cover on a magazine.
♪ - I kept the same type of font for the title and size as i thought it was an ideal size. Although i did change the colour of it to make it fit in better.
♪ - I removed the 'Jane Lynxx Goes Solo' as i didn't think it went well with the new image i had chosen.
♪ - I tried to use this image of Josie as the cover model, but when i looked closely, although the image is perfect for my genre, it was blurry around her eyes.
♪ - Its unique because it is taken from above on a medium/close-up angle. This image also fits in because she is wearing the same clothes as she is in my main feature article, which is often common in magazines today.
♪ - I chose to stick with the typical colour scheme i am using throughout the magazine - blue. I find this colour scheme to be headed at both sex's. Although it might be seen as a more masculine colour, having a female model balances it out.
♪ - The name of the magazine 'CODA' is in large,bold, capital letters at the top of the magazine cover, so it can be easily read and easily spotted. The model covers a little aspect of the title, but not much, so it can still be fully recognisable.
♪ - The writing on the image 'Jane Lynxx goes solo', drags the reader in, and it's also the title of the feature article. I did the writing on the image to give the magazine a bit of its own uniqueness this also has a quirky aspect of Indie Bands i think.
♪ - I never finished the cover, as i knew it would be pointless seen as the image wasn't perfect and the hooks would then need to be changed to fit around the new image.
♪ - This was one of my final drafts of the contents page. Inspired by NME's layouts. .CLICK THIS.
♪ - I added boxes to emphasise certain areas, such as the 'In CODA this week' section and the 'Editors Message'.
♪ - Still i kept the blue colours and used female models as tried to make it suit both sexes.
♪ - I edited the main images of Josie and you can see what i did from the post above.
♪ - I used typical conventions of contents pages by: using a selected amount of fonts, and size of fonts. This is to keep it simple and to make the more important information stand out where needed.
♪ - Secont attempt. This wasn't as bad, but still looks too plain.
♪ - Now that the 'Editors Message' is a lot smaller, we can see what the main features are. I changed the model for the 'Editors Message' as i thought the other image was grainy and had too much light in her face.
♪ - I changed the title so that it was straight and fit right across the screen. Also, i put 'CODA' above it as in magazines such as NME, Red and Cosmopolitan.
♪ - This was my first draft of 'CODA' contents page.
♪ - It is very simple. Yet still sticks to the blue colour scheme.
♪ - The 'Message from the editor' is too large for the single page contents page as it takes alot of space up. and the image of the editor inside it is too large. As people would begin to think this person was more important.
♪ - I didn't like how the title 'CODA CONTENTS' was glowing so much. Also, how it was on a slight angle.
♪ - Although the editor is looking straight at the audience, this is the only image on the contents making it look dull and boring.
♪ - The background was to boring and the page doesn't have enough conventions on.
Wednesday, 10 March 2010
♪ - I chose to use the cover model of the magazine as the main feature article, this is because the model on the cover was the main part of the cover, so there should be a more important article on her/him.
♪ - I used typical conventions of a magazine article, such as: a larger image of the model, anywhere on the page. She gives of emotion, of which the reader is meant to grasp. So if it was a sob story, the photograph of the model should give off emotional senses, like a sullen face or tears. In this case the model is looking directly at the reader, attracting the reader. She is holding/using props which makes the reader question why she has it. I used lighting effects and fiddled with the contrast and brightness. I did this to make Josie, aka, Jane, look more interesting.
♪ - However i stuck to using two differnt types of font and two font colours (blue and black). I did this to save time and also to make it look less complicated. I used handwriting type fonts, instead of 'arial' or 'trebuchet ms', i did this because i thought it fitted better with the type of article i'm trying to persue to the audience - which is a quite amatuer band/ rough and rigid feeling .
♪ - In conjuntion with this, i used a time line of the feature persons life. This adds a little extra information on the person and gives the reader a better sense of what they have achieved and what they have been through in their lifes. I kept the colour scheme the same throughout this too.However i used three types of fonts on this, this was because it makes each part of the timeline, the date, the title and the information stand out/ contrast from one another.
♪ - I tended to put layers on angels, considering it looks more modern and it fitted with the style and the quirkiness of the magazine.
♪ - I used bolder writing at the start of the article, to give out basic information of the articles contents, but not so much that it gives everything away. This short paragraph also explains what is in the article on a much shorter basis; this could attract readers who are just flicking through to read the full article.
♪ - The image of the model is large and takes up most of the page, you find this is a typical convention in music magazines or any magazines in nowadays.
♪ - I kept all the writing on one side of the double page so that the writing wasn't intense and didn;t get too boring. Adding little extra's such as a timeline and stuff gives the reader that break away from the reading too.
♪ - I created a layer which looks like a strip of negatives, with images of my feature model in. I did this to add effect on the story. Since the story is based around the paparazzi and 'The Photographers' i thought it would be good to kind of play on the words, and add things that fitted in with it. This isn't a typical convention that you would find in a magazine, but it makes my work, my own and original.
♪ - The colour scheme of the article consists of shades/tones of blue, the same as the cover and the contents of the music magazine 'CODA'.
♪ - I have placed a large quote from my article as my title ‘I'll have standards to live up to’ to attract the readers into reading the article as they will want to find out what happened and why. This is often the case in many magazines of nowadays.
♪ - I have used a much larger picture of my model with the background to fill most the page as this is a common convention to articles.
♪ - I have quotes form the text in a larger font with a blue outer glow and my columns wrap around them. This is commonly seen in magazine articles, these quotes can help to attract more readers as they act as hooks to get the reader into the story. They are not necessarily in order, so the reader actually has to potentially read the article to find out more.